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Oy
We are
We believe
What we do
How we do it
WeTransfer
Falk&Ross
Nike Bottle
KNVB Book
Nike Camp Nou
Intertrust
Nike Summer of Sports
Cook a Dream
NONO
SG
Contact
  • We are a design-led communication agency.
  • That's why our 3 specialised units come
    together when it counts in a project and mind
    their own business the rest of the time.
  • Memorable integrated brand experiences.
  • WETRANSFER
  • The birth of an icon
  • What used to be called Oytransfer and was purely meant to be an ftp service
    offered to our clients has become a worldwide, award-winning service used over 500 000 times a day.

    The customer friendly, intuitive approach to transfering large files has been conceptualised and developed by our team from the start.

    It has now become a self-standing successful business making the lifes of millions of people a little bit easier every day.
  • FALK&ROSS
  • Making the
    ordinary
    extraordinary.
  • Falk&Ross is a leading pan European distributor of promotional products with offices all over Europe, more than 300 employees and 1,270 product lines. Their broad range of products is paired with a focus on quality, reliability and competitive pricing.

    THE CHALLENGE
    Falk&Ross came to OY in 2010 looking for a partner to help their brand differentiate itself in a world filled with “me too” brands and products and to help them create compelling marketing and trade material that would set a unique and ownable angle for the brand.

    THE SOLUTION
    Because the products are “raw” basics, it makes it difficult to claim uniqueness on the product itself. We therefore built a platform around the “potential” that these simple product offer. That lead us to the guiding principle behind Falk&Ross today: “Turning the ordinary into the extraordinary”.
  • What we did:
    Brand platform, campaign concept,
    art direction, photography,
    trade communications, trade booth,
    catalogues.


  • NIKE
  • A great idea
    deserves
    great PR.
  • THE CHALLENGE
    The Nike Europe PR dept. asked us to develop the National Team kits Press mailing for Nike’s new “recycled shirt”, developed for the World Cup 2010.

    THE SOLUTION
    Our mindset was that by developing an original and iconic container, the content couldn’t go unnoticed. And because the shirts themselves were made out of recycled plastic bottles, we used PET bottles to package and send the press release and the shirt to the press. The news was picked up massively and the press pack itself was even published in multiple high-profile magazine. Furthermore, it remains a case of memorable iconic statement at Nike’s HQ.
  • What we did:
    Concept, design and production
    of the Nike team kits Press
    Revealing stunt for the 2010
    World Cup.
  • More images here
  • KNVB
  • More than football.
  • THE CHALLENGE
    KNVB (the dutch football federation) approached us to help them develop a book about the role of football in communities.

    THE SOLUTION
    The book “Over de hele” takes a close look at the lives of 11 people who either contribute to football or are impacted by it. Through photographs by David de Jong and Marquis Palmer the book paints a very human portrait of football in the Netherlands.
    The book aims at showing the hidden sides of football, mainly the social engagement facet of it. The audience was business relations, volunteers and members of the KNVB.
  • What we did:
    Art direction, design, production.
  • More on this project.


  • NIKE
  • An invite that
    already takes
    you there.
  • THE CHALLENGE
    How do you impress Nike’s biggest clients? That was more or less the question thrown at us by Nike Europe we were asked to develop an invite for their Camp Nou event.

    THE SOLUTION
    Impact doesn’t always call for power, and in some cases fragility leaves an even more powerful, almost humbling impression. Working with dutch paper architect Ingrid Siliakus, we developed a stunning and highly impressive invite that created the desired buzz.
  • What we did:
    RAM invite - concept + production.
  • More images here
  • INTERTRUST
  • Founded on trust
  • THE CHALLENGE
    We were commissioned by Fortis to assist them in the rebranding of their wealth management branch Intertrust. Our task was to develop the visual language around the newly developed identity and roll out all communications and develop the brand guidelines.

    THE SOLUTION
    We’ve designed a visual language around the hallmarks, one of the oldest symbols of trust, which brought the seriousness and trustworthiness required but also van accessible character to it that would make it inviting and easy to connect with.
  • NIKE
  • Summer of Sports
  • We developed the identity of the program, all internal communications and we dressed the event held at Nike EHQ in Hilversum.
  • COOK A DREAM
  • What if...
  • Started in 2009, Cook a Dream is on a mission to generate original, creative productions for stage, television and other media for international audiences of all ages.
  • What we did:
    Branding, Identity, Visual Language, Illustration Direction & Development, Website Design, Identity Video & Spot.












  • NONO
  • Kids with
    attitude.
  • The brand NONO has a great
    approach to kids clothing,
    beautifully designed collections
    and since 2009, it also has a point
    of view.
  • What we did:
    Re-positioning, re-naming, identity,
    visual style and system.











  • SG
  • Be creative.
  • SG is the house brand of promotional product distributor Falk&Ross.

    THE CHALLENGE
    The world of promotional clothing is built on close relations and excellent customer service. Falk&Ross understands these simple rules very well and decided to use their knowledge of the market and the specific needs of their clients to create their own brand. At the end of 2009 we received the request to build a brand from scratch. We had 2 months to establish the right foundation, develop the identity and all the necessary carriers to fully roll out the brand.

    THE SOLUTION
    Building on the premise that SG’s products are a canvas for your creativity, we developed a brand platform that would highlight the potential of SG’s range of basics. The big idea was to create an ever changing black&white world around the products (and models wearing them) to highlight SG’s colourful styles.
    We’ve since been developing all collaterals to bring the brand to life, make it ownable and secure it’s place in the functional apparel landscape.
    The new brand was launch with big financial success and continues to be one of the best performing brand in the portfolio.
  • What we did:
    Brand identity, brand platform,
    all communication collaterals,
    trade communications and trade
    booth, photography, catalogues.