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Converse

Chuck Taylor II Permanent installation - Bijenkorf Amsterdam

technical guidance, management and installation

Realisation of a permanent retail installation at “de Bijenkorf” in Amsterdam and in collaboration with Harrimansteel. The installation fits into the current Converse campaign (Chuck Taylor II) but is made up of replaceable visual elements to allow the pillar to be easily transformed in future campaigns. A toned down version of the main installation were applied on a different floor, creating a coherent visual presence of Converse in “de Bijenkorf”.