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G-star

15 years of 3D Denim

Branding & design

Celebrating the 15th anniversary of 3D denim and the launch of their third collection, G-Star wanted to make a solid and iconic mark at the Bread and Butter tradeshow in Berlin.
Oy accepted the challenge and designed a logo inspired by Le Corbusier’s metal pipe chair, inviting the association between Bauhaus and the constructivist approach G-star uses in its jeans collection