< Oy Amsterdam
  • missano
  • missano
  • missano

SG -Rock and Roll

campaign 2012

concept, design & production

In 2009, Falk&Ross invited Oy to help and create a brand from scratch. With only two months to develop the core premise, identity and the necessary brand pillars, we rolled out SG. SG was presented as a colorful basics brand set in a black and white world, which highlighted its character through contrast. SG is ‘the canvas for your creativity’. Having launched with financial success, it continues to be one of the best performing brands in the Falk&Ross portfolio.