Concept, activation, campaign, design & production
Sonos is a brand that rallies devoted support from music lovers. For the release of Sonos PLAY: 3, fans received an exclusive opportunity to crash test the product for 60 days. 60 days of unlimited music streaming, with a no-strings-attached cash-back guarantee if consumers didn’t think what they were getting was worth their money.
Donny, the crash test dummy, became the poster-child of our campaign. Donny found fame in every consumer electronics store across Europe, and was constantly photographed whilst being blown away by a solid wall of sound. Each of the stores was fitted with a Sonos Test Area and each customer received a complimentary custom air guitar pick and the chance to create his own test area at home./p>