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Nike CR7 seeding box

Otherworldly (f)unwrapping

production design

Nike’s CR7 Cristiano Ronaldo kicks had officially been dubbed ‘out of this world’. Aiming to tickle the visually orientated senses of bloggers, journalists and tastemakers, Oy was invited to bring this to life and make the unwrapping of the sneakers a tantalizing affair.
We created packaging that was resonant of a comet shape, decorated with a nebula and fitted with recycled aluminum used in the aeronautical industry.