• missano
  • missano
  • missano
  • missano

Nike

Techcraft seedingbox - Nike Football

production design

The design and production of the Nike Tech Craft seeding box drew inspiration from the craftsmanship involved in the design of the football shoe. The box acts as a shell that reflects the innovative qualities of the shoe; once opened, the shoes float on a bed of threads creating a subtle and light effect and alluding to the basic elements that make up the shoes.