A future ready store for future parents.
Bugaboo
Bugaboo’s retail identity
Bugaboo’s strollers are made for children, but designed for parents. The brand exists to make parent’s lives simpler and easier. Stores play a crucial role in the consumer journey. Future parents want to touch and play with the product - an online journey will only take them so far.
To keep up with the innovative character of the brand and product, we designed Bugaboo's new retail identity. A modular and future ready store concept, born out of the iconic stroller brand’s DNA.
The new Bugaboo Retail Identity was born out of the Dutch brand’s original DNA. It had always been the first and best modular stroller solution. An aesthetically led and uncompromising brand - we created a space that captured its innovation and character.
Modular and flexible
At the heart of the new system is a single platform, made to fit any type of stroller. An ‘Ikea like’ construction of stainless steel frames.
All components fit seamlessly together, or can work on smaller scale for individual strollers - allowing stores to form their own displays which would always stand out.
Using a minimum amount of materials we created maximum flexibility in layout and brand visibility. The color palette was extended and amplified in-store providing both orientation and communication.
Project
Creative concept
Spatial design
Communication
Production
Installation
Client
Bugaboo
Date
2020