Floating Vapormax

Nike Vapormax promo bag

Design a promo bag showcasing the latest technological development within the Nike AirMax department: The Nike Vapor Max. The briefing was received shortly prior to the annual Nike AirMax Day, just in time for the London Fashion Week, where it would be featured.

The solution came in the form of a fully transparent bag made out of two separate air chambers that, once inflated, created a visual presentation of a floating shoe. Making the tight deadline, the result was an absolute head turner. Shortly after its debut in London we received an influx of requests from France, Spain, Italy, Northern Europe, Mexico and The Republic of Korea.