Capture Retail

Polaroid – Capture Retail

The newly designed Polaroid product display range embodies the essence of instant photography—capturing a moment and framing it.

Developed over the course of a year, from concept to installation across Europe, this design draws inspiration from the iconic Polaroid frame, making it a central visual element. The imagery goes beyond the traditional Polaroid frame, reinforcing the emotional impact of each shot and demonstrating that the possibilities with the Polaroid brand extend far beyond a single picture.

The display system features a modular structure, allowing for seamless updates, ensuring long-term usability, and maintaining brand consistency. Every element is carefully designed to be both functional and visually striking, enhancing the retail experience. The range includes linear wall displays (1 and 2 meters), tables, end caps, and L-shaped displays, all of which are fully modular and customizable to adapt to different store environments.

Beyond the physical production, a detailed design manual has been created to assist retailers in assembling, utilizing, and adapting the displays. This guide ensures that displays can be easily adjusted for seasonal promotions and sales campaigns, maximizing flexibility and effectiveness in diverse retail settings.