Everyday Bodywear

Rebranding packaging “Everyday Bodywear”

After five successful years, Puma’s Everyday Bodywear line needed a change. Putting this iconic brand back in the lead by relaunching it with a new design and a smart product navigation system. With a simplistic language and a light colored base, this new packaging puts all the attention on Puma’s wide variety of underwear designs, patterns and colors.