Don’t waste your energy

Nike – Pegasus 41 – Tier 1 Seeding Pack

The objective was to create a seeding pack that invited a crew of 41 globally-selected runners to the launch of the Nike Pegasus 41 during a 24-hour relay from Mt. Helicon to Mt. Olympus in Greece (the route said to be flown by Pegasus itself).

This seeding pack contains the invite to the event, a fresh pair of Pegasus 41s, a complete running outfit and sticker pack (for personal customization). The base of the pack is a high quality travel case. To house all the different elements we created an interior that displayes the messages and selected goods in the best possible way, but could also be easily removed after receipt to guarantee future use. 

One of the main goals was minimizing waste while delivering Nike’s selected running crew with the basics for their trip to Greece.