The sky is the limit

Nike – Metcon 9 AMP Seeding Box

This package is designed with an AI generated galaxy being the metaphor for the limitless abilities of the athletes. With the Metcon 9 AMP atletes are empowered to be the best at their game and achieving their ‘big bang’ moment, which in turn inspired us to design a package that elevates the moment of unboxing.

The design entails a sleeve with diamond-shaped perforation that creates a reveal moment when it’s extended from the box. The diamond-shapes - based on the mesh of the Metcon AMP - are continued as an ambient pattern for the interior.

This limited edition seeding pack (only 15 copies are made) comes with a numbered collateral card amplifying the introduction of Nike’s flagship trainer once again.