Feel the power of Pegasus Premium

Nike – Pegasus Premium Seeding Box

Our objective was to create a package that not only captured the high-performance nature of the Pegasus Premium but also conveyed the cutting-edge technology behind it. Inspired by the campaign: ‘More Power to You’, the focus of the design was on 2 key features: the 360 Air Zoom unit and the shoe’s reflective elements. Both features play a crucial role in the aesthetics of the pack.

Athletes were asked to snap a flash photo of the seeding box cover for a little surprise. It would refect the ‘More Power to You’ graphic (printed in reflective ink) like your Pegasus during a night run hit by light. 

This project has been an exciting opportunity to demonstrate our expertise in designing seeding packs that align with both campaign identity and functional design. 

We’re grateful to Nike for trusting us to help landing this Pegasus running shoe to their key athletes.