Dont waste your energy

Nike

Nike – Pegasus 41 – Tier 2 Seeding Pack

A high-impact Seeding Pack was developed for the Nike Pegasus 41 Volt, aligned with the campaign message: “Don’t Waste Your Energy.” Using premium materials and bold visual storytelling, the unboxing experience was transformed into an immersive brand moment.

A bolt-patterned exterior and magnetic closure echo the energy of the ReactX foam technology. The footwear is presented on the upper level, while a hidden compartment below houses a Nike running shirt, jacket, and shorts—everything needed for the run.

Produced in a limited edition of 150, the pack strengthens Nike’s brand narrative and delivers a memorable experience for athletes and influencers.

Project

Concept
Design
Production

Client

Nike

Date

2025

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